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Dark data in the retail sector – what is its value?

How businesses can gain by finally taking control of their dark data –

Just hearing the words ‘dark data’ can be enough for those in the retail sector to feel a little uneasy – but despite its rather menacing name there has never been a better time to tackle the phenomenon head on.

When you think of the recent explosion in data it’s hardly surprising that businesses worry about how dark data  – defined as ‘information assets that organisations collect, process and store during regular business activities, but generally fail to use for other purposes’ – will affect them in future. So why are so few doing anything about it?

Rather than shy away from the challenges ahead the big questions we need to be asking in retail are: how do you get dark data under control and how can you derive benefit from it?

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By Simon Allen

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