Crown South Africa is now a proud Level 5 BBBEE company.
With careful and detailed planning, participation of every staff member and proper execution, we achieved our goal.
Broad-Based Black Economic Empowerment (BBBEE; B-BBEE as written by the South African government) is a form of Economic Empowerment initiated by the South African government in response to criticism against Narrow Based Empowerment instituted in the country during 2003/2004. While Narrow Based Black Economic Empowerment led to the enrichment of a few previously disadvantaged individuals, the goal of Broad-Based Empowerment is to distribute wealth across as broad a spectrum of previously disadvantaged South African society as possible.
In contrast, Narrow Based Empowerment measures only equity ownership and management representation. Our next goal is to attain a level 4 which the team is currently working towards.