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Contact Us

ROT Data Management

Stop paying to store redundant, obsolete, and trivial data

Clear the clutter, cut costs and drive sustainable data practices across your organisation.

What is ROT Data?

ROT stands for redundant, obsolete and trivial data. This includes duplicate files, outdated records and low-value information sitting unused across your digital systems.

Left unmanaged, ROT builds up, becoming harder to control, more expensive to store, and increasingly difficult to keep secure. All of this unwanted data slows your teams down, increases your carbon footprint, and creates hidden compliance risks.

Our ROT Data Solution helps you find it, understand it, and deal with it simply and responsibly.

We help you move from ROT - redundant, obsolete and trivial - to APT: accurate, pertinent, and trustworthy data that drives your business forward.

What Are the Benefits of Managing Your ROT Data?

Our friendly team of experts are happy to help with any questions you may have

How We Help You

Remove ROT Data

  • 01 We scan your systems to uncover outdated, duplicated, and low-value data
  • 02 We assess how it’s used, who has access, and where the risks are
  • 03 We identify what’s worth keeping and what’s safe to remove
  • 04 We provide clear, practical steps your teams can act on
  • 05 We help you create a cleaner, more secure, and manageable data environment

Gartner estimates poor data quality costs organisations over $12.9 million per year on average.

20,000+ clients worldwide trust us to deliver a first class customer service

The Results You Can Expect

By tackling redundant, obsolete and trivial data, you create a leaner, safer, and more efficient data environment across your organisation.

Reduce Risk

Clearing out redundant, obsolete, and trivial data helps limit access to outdated files, reduce exposure to breaches and strengthen compliance with GDPR and ISO standards.

Lower Costs & Carbon Impact

Less data means lower storage and energy demands. This also reduces IT overhead while supporting your sustainability goals by eliminating unnecessary digital waste.

Better Data, Better Decisions

With cleaner, more relevant data, your teams can make faster, better-informed decisions with confidence.


Frequently Asked Questions – ROT Data Management

ROT stands for Redundant, Outdated, and Trivial data. It includes:

  • Duplicate files

  • Obsolete records

  • Legacy system backups

  • Archived emails

  • Temporary documents

  • This type of data often sits unnoticed across systems and shared drives, increasing risk and storage costs.


ROT builds up quietly until it becomes a problem. Addressing it now helps with:

  • Reducing data storage costs

  • Meeting data privacy and compliance standards (e.g., GDPR, ISO)

  • Supporting digital sustainability goals

  • Reducing operational and legal risk


Our approach goes beyond a one-time delete. We:

  • Identify long-term patterns

  • Address root causes of ROT

  • Recommend strategic improvements

  • Provide visibility, reports, and governance best practices

  • Build long-term hygiene

No. Our tools integrate seamlessly with your existing environment. They scan and assess data in the background, allowing your teams to act when convenient.
Yes. ROT data accounts for unnecessary energy and storage, increasing your digital carbon footprint. By removing it, you reduce the strain on storage systems, lower emissions, and demonstrate ESG alignment which is increasingly important to investors and regulators.
You’ll benefit from:

  • Lower storage and IT costs

  • Improved data quality and decision-making

  • Easier compliance reporting and audit readiness

  • Stronger data governance and digital efficiency

  • A leaner more sustainable data footprint